Marketers agree on ESL technology

“When FutureShelf first started and we would discuss the opportunities of the technology with retailers, the operations team would get it, they could instantly see the multitude of efficiencies that could be achieved. However, the marketing team were less thrilled, they worried that removing the bright product discount signage would reduce sales.”

However, times have changed. The bright screen colour options (red or yellow) that now come as standard, along with the flexibility in screen template design, means that retail marketers can now create truly eye-catching price labels, that actually boost sales.

Marketing campaigns can now be rolled out quickly and easily, simply by designing a new label template in-house and pushing this out to all products included in the promotion.

Such as, this cute Easter bunny template one of our clients recently launched. The red colour catches your eye, in contrast to the other black and white price labels used for products not on promotion. And, the Easter design is timely, relevant and endearing.

Marketers and Operations Managers unite, Electronic Pricing technology optimises all areas of retail!