Causley Fresh Electronic Shelf Label Installation Case Study

A gourmet deli stocking a wide range of premium deli items and beautiful fresh fruit and vegetables.

Client Objectives

  • Simplified pricing change
  • Clean and modern presentation of pricing labels in a premium retail store
  • Partner with a supplier who went the extra mile to deliver
We differentiate ourselves through quality and aim to leverage ‘new’ technologies where possible. The e-paper labels look classy and fit our store ‘look’. They are easy to update and maintain which saves on staff costings. I can even remotely change prices without having to contact anyone in store, which can give us a jump on competitors and allows us to take advantage of market movements and to better manage stock levels.
— Karl Causley, Owner, Causley Fresh
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Background

Causley Fresh are a gourmet food retailer based on North Coast of New South Wales Australia. Causley Fresh stock over 300 gourmet products across deli and fresh fruit and vegetables. They also offer customers online ordering of their product range. Causley Fresh came to esLabels with an issue that most retailers experience - high frequency of price changes coupled with the time consuming and inconsistencies of traditional handwritten or printed signs. Causley Fresh was after a pricing solution and display that offered a clean and clear image, and was easy to maintain.

Solution: E-Paper Labels

esLabels was chosen by Causley Fresh to install e-paper labels. The labels were displayed using a variety of accessories for the different areas.

Benefits of e-paper labels include;

  • Flexible display options – any font, any layout
  • Easy to read e-paper display (kindle technology)
  • Widest viewing angle, no reflection
  • Additional management screens can be enabled
  • NFC functionality available on request
  • Low power consumption (5 year battery life based on 4 updates/day)
  • Operating Temperature: 0°C to 40°C – suited the chillers

Client Experience

“The process was managed well by the team at esLabels. The team responded quickly to our requests to ensure we got the solution we were after.

We differentiate ourselves through quality and aim to leverage 'new' technologies where possible. The e-paper labels look classy and fit our store “look”. They are easy to update and maintain which saves on staff costings. I can even remotely change prices without having to contact anyone in store, which can give us a jump on competitors and allows us to take advantage of market movements and to better manage stock levels.”

Outcomes

The outcome for Causley Fresh is a clean, modern electronic pricing solution. Electronic labels not only improve efficiencies in pricing updates for Causley Fresh but they also ensure that store presents as a premium supplier in the consumer’s eyes - no more untidy handwritten price tags!

The appeal of the modern look and feel of the e-paper labels ensures that Causley Fresh continues to differentiate themselves in the market and maintain a premium positioning.

Electronic pricing now gives the Causley Fresh team the ability to remotely update their pricing, allowing for an agile approach to market movements and pricing fluctuations.