The COOP Hypermarket business recently opened a new concept store at Bicocca Village in Milan. The new flagship store combines physical and digital, bringing together the atmosphere of local open-air markets with innovative digital solutions. All under one roof. Customers can enjoy a grocery shopping on a whole new level through a digital journey that satisfies their demand for information, engagement and functionality in a simple and intuitive way
Hanshow Electronic Shelf Labels (ESLs), were installed as one of the new technologies in this store. In the fruits, vegetables, fish, meat and cheese area, the Hanshow interactive labels are the highlight of the store. When a customer picks up an item, the label displays product details such as raw materials, nutritional values, and characteristics. This does not only increase management efficiency, but also improves the buying experience in store.
In this concept store, all prices are managed by the electronic price labels. The ESL manages price updates and synchronises online and offline information. Additionally, the LED indicator serves as a reminder about stock information, product warranty, order picking and promotion. In general, the ESL the solution saves labor and operational costs and adds more value to the store management.
Hanshow Technology is dedicated to providing retailers with smart solutions integrated with their core technology.