Case study: Iveco dealership - Sydney



Iveco is a leading distributor of heavy duty commercial automotive vehicles. Partnering with esLabels, the spare parts store within the Sydney dealership recently implemented Electronic Shelf Labels.

Reasons for implementation

Iveco was looking for a dynamic pricing system, that was also easy to manage and looked modern in the dealership.

They had previously used paper price tickets, but when the showroom was due for renovations, they took the opportunity to review and implement a more efficient pricing display system.

Client selection criteria

“One of our other branches had installed a different ESL system and unfortunately the package was a little cumbersome in its functionality. We reached out to a number of suppliers and esLabels presented the best solution for us.” Con O’Leary, Parts Manager, Iveco.

“esLabels were responsive and made the entire process easy, they showed excellent product knowledge and took the time to understand our business.” Con continued.



Iveco selected size medium 3 colour (black/white/red) epaper labels for all products in-store. Choosing from esLabels extensive range of fixing accessories, rotating hook attachments and transparent shelf railings were used to install the labels.

Custom designed screen templates display the product name, SKU and RRP price in black text, and highlight Ivecos discounted customer price in red text.

“Overall I found the sales and implementation process to be excellent. Once we were ready to install everything was fitted and ready to go within 2 days”, Con O’Leary commented.

Iveco is also looking at using the labels for an innovative project - as a service reminder mechanism. Each customer would receive an ESL keyring, which would display their customer details, next service date and any interim warranty or repairs that are due in-between.


Con O’Leary finished by saying, “The labelling system has simplified the showroom pricing update process. Our vehicle suppliers have various pricing updates, but with esLabels ESLs we can now update our entire showroom in one upload, which is a dream result.”

As a testament to the success esLabels have now fitted 3 additional dealerships within the group.