It is challenging for a traditional retailer to attract online consumers. However, 1919 Liquor stores have combined their online flow with their offline stores, and have achieved great success in the Omni-channel retail model.

LINKSHOP News: “HeMa Fresh Store” is a new store concept of the Alibaba Group leading one of the biggest e-commerce innovations in the world. After 6 months of operation each HeMa store receives ~4,000 online orders per day averaging ~70rmb per order. This achievement has proved the success of Omni-channel retail.