Benefit: Save money
Save labour costs
Prices are updated at the touch of a button, reducing staff labour costs dramatically.
No margin squeeze
Keep margins consistent by acting quickly when wholesale prices change, and currencies fluctuate.
Time of day pricing
Optimise your margin by adjusting pricing as your variable costs change, for example higher labour costs in the evening and weekends.
No revenue leakage
No revenue leakage from inaccurate pricing. You will always be compliant when your POS and shelf edge are in sync.
Benefit: Better customer experiences
QR Codes
Drive customers online via QR codes for product specs, ratings & reviews - utilising eCommerce tools to help convert sales in-store.
Way-finding
Don’t lose customers that simply can’t find the product their interested in, ESLs can provide way-finding via a mobile app or in-store kiosk.
Customer service
Answer customer questions at the shelf-edge, by accessing backend data via 'staff-facing screens'. Free up staff to engage with customers by removing pricing update tasks.
Ratings
Digital price labels can present real-time ratings and social stats at the shelf-edge, helping convert more sales in-store.
Benefit: Operational efficiency
Restocking
Flashing LED lights on the labels guide staff to products that need replenishment, dramatically increasing the speed of restocking.
Omni-channel
Electronic shelf labels are the only real way to ensure consistency between online and offline prices for retails chains.
Promotional assets
Add shelf talkers efficiently by guiding staff to the products via a flashing light, and displaying the promotional asset requirements on a ‘staff-facing screen’.
click & Collect
Speed up order picking by highlighting the products on the shelf edge to staff pickers. Use store navigation to lead staff pickers to the right products.