Australian ESL experts

We're Australia based with offices in Sydney and Melbourne, which means we can work closely with you to implement a tailored solution, that meets your businesses exact requirements. 

We know from experience that when implementing a new pricing solution you need a team on the ground - from initial meetings to review sample labels, to site visits to assess store environments, we'll work with you each step of the way.

Our ongoing support is also Australian based, which means that it's in your timezone, and in your language.


Full service offering

esLabels specialises exclusively in digital pricing, which means our entire team are experts in the field.

As part of our standard service we provide strategic assessment and a tailored implementation plan. All customers receive a suite of customised templates, that meet their promotional requirements and brand aesthetics.

We manage the system integration between the POS and pricing software, so that the process flow is automated, ensuring the POS and shelf edge are always in sync. There are no limitations to which POS systems we can work with.




We're not technology developers but we're the Australian partner of what we consider to be the best technology in the market. It's forward thinking, reliable and very competitively priced.

To date 30 million labels had been installed, across 30 different countries, making them the global market leader. They are trusted by many of the worlds largest retailers, including Auchan, COOP, Texaco, Super Save and Eroski, to name a few.

Award winning

Our electronic shelf labels were the 2017 winner of the European Product Design Awards. 

They were recently awarded the Enterprise Innovation Award by Auchan. Although an internal company award by Auchan Retail, this is an excellent client reference from the 13th largest food retailer in the world.