Product ratings and reviews

When it comes to expensive purchases like appliances and electronics, 80% of consumers believe that reading a review is imperative (Power Reviews) to the decision making process.

Human nature dictates that consumers are far more likely to trust in what other consumers have to say, than in the store salesperson.

Electronic price labels give customers easy access to product ratings and reviews, by presenting them directly on the price label itself. QR codes then drive customers online to read more if required, including full reviews, and product specs and comparisons.

By giving customers access to all the information they need, they are able to make a purchase decision there and then, increasing in store sales.

Stay competitive & reduce showrooming

With the development of online shopping, came the practice of 'showrooming', especially for large ticket items like appliances and electronics. Some brick-and-mortar retailers responded to this by offering best price guarantees, however implementing this strategy in store is a logistical nightmare with paper price tickets.

With electronic shelf labels you can change the price of any or all products in store, at the touch of a button, as many times a day as required. You can also dynamically display competitor prices on the shelf label itself, reinforcing the offer.

These 2 techniques reduce the practice of showrooming and increase in store sales.

Better service

Sometimes there's no beating one on one advise, especially when shopping for appliances or electronics. By digitalising price updates, as well as other operations, staff have much more time to spend with customers, increasing in store sales.

Margin consistency

Electronic pricing allows appliances or electronics companies to maintain margins, in the face of fluctuating currencies. This is vital when many products are imported or suppliers adjust prices regularly.

Omni-channel

Electronic shelf labels are the only real way to ensure consistency between online and offline prices for retails stores. The pricing systems can be fully integrated so that updates to all channels are automated.

QR codes

Drive customers online via QR codes for full product specs and comparisons, ratings and reviews. Don't let customers go home to research, help them research and decide whilst they are still in store.

Talk to us

Find out how our digital solutions could work for your appliance or electronics store.