Promotions and sales

Weekly offers, brand promotions and price mark downs across entire departments stores, can be a logistical nightmare. Using electronic shelf labels means this lengthy and sometimes inaccurate process can be implemented at the touch of a button, with accuracy assured!

Displaying the discount value on each and every product, instead of just on larger signage in the area, will increase in store sales.

End of season sales can be rolled out across the entire store in minutes, ensuring that customers are fully aware of which products are on sale and by how much.

Reviews & QR codes

When it comes to expensive purchases like appliances and electronics, 80% of consumers believe that reading a review is imperative (Power Reviews) to the decision making process. Even for lower ticket items customers are now trained to look for ratings and reviews, in order to help make their purchase decision.

Electronic price labels give customers easy access to product ratings and reviews, by presenting them directly on the price label itself. QR codes then drive customers online to read more if required, including full reviews, and product specs and comparisons.

By giving customers access to all the information they need, they are able to make a purchase decision there and then, increasing in store sales.

Stay competitive & reduce showrooming

With the development of online shopping, came the practice of 'showrooming', especially for large ticket items like appliances and electronics. Some brick-and-mortar retailers responded to this by offering best price guarantees, however implementing this strategy in store is a logistical nightmare with paper price tickets.

With electronic shelf labels you can change the price of any or all products in store, at the touch of a button, as many times a day as required. You can also dynamically display competitor prices on the shelf label itself, reinforcing the offer.

These 2 techniques reduce the practice of showrooming and increase in store sales.

Click & Collect

Speed up order picking by highlighting the products on the shelf edge to staff pickers, with a flashing light on the electronic labels. Use store navigation to lead staff pickers to the right products.

Access backend data

Answer customer questions at the shelf-edge, by accessing backend data via 'staff-facing screens'. Free up staff to engage more with customers, by removing pricing update tasks.

Way-finding

Don’t lose customers that simply can’t find the product their interested in, ESLs can provide way-finding via a mobile app or in-store kiosk, increasing in store sales conversions.

Omni-channel

Electronic shelf labels are the only real way to ensure consistency between online and offline prices for retails stores. Pricing systems can be fully integrated so that updates to all channels are automated.

Talk to us

Find out how our digital solutions could work for your department or discount store.